About Us

Power tools Direct was born out of 30 years of experience in the Power tool industry in South Africa. We are agents for Ingco, Makita and Wadfow.

We decided to build an online platform that remained personal and encourages customers to communicate with us. Please contact us via phone, email or WhatsApp for personal service and advise on the correct tools for the job.

Power Tools Direct is an online shop that strives to maintain a personal experience with our customers, while offering competitive prices.

Our Mission and Vision

At our core, our mission is to deliver exceptional products and services that enrich the lives of our customers. We believe in the power of innovation, because it drives us to continually improve and adapt to the evolving needs of our audience. Our vision is to be a leader in our industry, offering unparalleled value and support to our community. This commitment to excellence is what sets us apart.

Our Values and Culture

We pride ourselves on our strong values, which guide our actions and decisions daily. Integrity, collaboration, and customer satisfaction are at the heart of our culture. We foster an environment where teamwork thrives, and everyone is encouraged to voice their ideas. This is important not just for our growth, but also for building lasting relationships with our clients and partners.

Our Journey and Future Goals

Since our inception, we have continuously evolved to meet the changing demands of the market. Our journey has been marked by innovation, growth, and a steadfast dedication to our customers. We understand that the future holds numerous opportunities, so we are committed to expanding our reach and refining our offerings. We aim to not only meet but exceed customer expectations, ensuring satisfaction and loyalty for years to come.